Luke Angel
An empty dog collar resting at the end of a long line of activity data — eleven years of a behavior trace that quietly tails off, then stops. The collar of the dog this journal began with, set down.

2024 pet IoT — Atom passed, Find My trackers landed

by
#pet-iot#year-in-review#forecast

End of 2024. The year I'd been quietly dreading, and it came anyway.

Atom passed in October. He's the dog this entire journal started with — the 2013 Whistle on his collar is the reason there's a pet-IoT notebook at all. Eleven years of activity logs, sleep curves, and behavior baselines, and the hardest thing I have to write this year is that the data worked — it caught his decline — and I still missed it, because I was looking at the wrong view. I wrote that up on its own because it deserved more than a bullet in a year-end list. The short version belongs here too, because it's the year's real lesson.

Scoring the 2023 forecast

PredictionConfidenceOutcomeVerdict
Find My pet-tracker accessories certified70%Yes — Pebblebee Clip, Chipolo One Spot, Eufy SmartTrack
Atom requires more active monitoring + meds65%Yes — mitral valve disease, eventually passed in October
Non-Mars vitals tracker launches35%Still nothing credible
Mars buys another competitor80%Two smaller acquisitions; visible
Multi-pet RFID identification in consumer products50%Aqara hinted at one for 2025; nothing shipped
Halo Collar restructuring35%Halo went through layoffs and refocused; still operating✓ (partial)
Atom's 11th year + difficult conversations75%Yes✓ (the hardest one to predict)
DIY ESP32 pet feeder mature project65%Yes — community templates available

Five clean hits, one partial, two misses — about 69%, one of my better years, and the one I'd most happily have been wrong about. Predicting "Atom needs more monitoring and meds" and "Atom's eleventh year brings hard conversations" isn't forecasting skill; it's just knowing your old dog.

How 2023's eight predictions scored: five hits, one partial, and two misses — about 69%. The hits include the ones that hurt to get right (Atom needing more monitoring and medication, and his difficult eleventh year), alongside Find My pet-tag adoption, Mars's continued acquisitions, and a mature DIY ESP32 feeder; the Halo restructuring was a partial. The misses were the still-absent non-Mars vitals tracker and consumer multi-pet RFID.

What got added this year

  • Pebblebee Clip for Cats for Joule (August). Find My redundancy on top of SureFlap.
  • Litter-Robot 4 in the new-house basement (the second cleaning unit; both running).
  • A DIY ESP32 pet feeder for Boson (October). Vendor-cloud-independent. Local-first. The thing I should have built years ago.

What I removed this year

  • Atom's collars (Fi and Whistle Health & GPS Plus). Both off. Both subscriptions cancelled in November.
  • Atom's profile in the Fi app and the Whistle app. Took me until late November to be able to do this; both apps have decent grief-aware UX (export data option before removal).

What worked

  • Find My pet tracker on Joule. Quietly reliable; no batteries to charge.
  • DIY ESP32 feeder. Works. Local-only. Cost: $35 in parts. Worth every dollar of NOT having a vendor cloud dependency for life-critical feeding.

What didn't

  • Me, the metrics-watching part. This is the one that cost something. Atom's behavioral data showed the decline — activity trending down, sleep getting more broken, the resting numbers drifting — but I was watching the daily activity goal, the view built for a young dog, where a senior slowing down just reads as "didn't hit his steps today" and gets dismissed. The signal was in the data the whole time; it was in the wrong dashboard, and the app had no view that would have surfaced it. The full retrospective is here. The expensive lesson: a health baseline is only as good as the view you actually look at, and the view has to change as the animal ages.
  • The pet-IoT industry's missing senior-pet mode. Not one of the major apps adapts as a pet gets old. They're all tuned for the young-active-dog story — goals, streaks, leaderboards — which is exactly the wrong frame for the years when the data matters most. The single feature that would have helped me this year doesn't exist in any product I own, and after this year it's the first thing I'll build into anything I set up myself.

The same data, two views. The default app dashboard is a daily activity goal: a young dog easily clears the bar, and a senior dog slowly declining just keeps reading 'goal missed' day after day — a flat, dismissible red that hides the trend. The baseline view plots the same activity as a rolling line against the dog's own history, where the steady months-long downslope is unmistakable. The decline was always in the data; only one of the two views makes it impossible to miss.

Forecast for 2025

#PredictionConfidence
1DIY ESP32 pet hardware becomes more mainstream80%
2A "senior pet mode" UX from a vitals vendor35%
3Mars Petcare consolidates another player80%
4Local-first pet camera (Frigate-like) reaches mainstream pet-cam awareness50%
5AI behavior detection continues to be mostly marketing90%
6A credible non-Mars vitals tracker35%
7Matter-compatible smart litter or feeder45%
8The long-arc pet-IoT retrospective post100%

What I'm doing in 2025

  • Continuing the DIY local-first migration. The ESP32 feeder was the start. Going to look at DIY pet-camera alternatives to Furbo.
  • Watching Quark's baseline early. He'll be about three next year — nowhere near senior, but after Atom I'm not waiting. I'll configure whatever behavioral tracker I put on him with the senior-adjacent dashboard from day one, so the baseline is years deep before I ever need it.
  • The long-arc retrospective. Twelve years of pet IoT. Coming in mid-2025.

What's next

The long-arc retrospective in spring 2025. The DIY ESP32 pet feeder writeup in early 2025. The year-end 2025 review when we get there.

Atom is missed. The data carries forward.

Keep reading

shares tags: #pet-iot · #year-in-review
tools
2014 in pet IoT — the dog side grew up, the cat side never started
Dec 23
tools
2015 in pet IoT — the cat side finally shipped, the dog side split in two
Dec 22
tools
2016 pet IoT in review — Whistle goes cellular, Mars buys in, Furbo lands
Dec 21