#product-management

Auditing the 95%: A Data-Driven Look at Amazon Sidewalk Before I Bet a SKU on It

“95% of the population doesn't mean 95% of where the dog goes. Coverage maps are static. Dogs are not.”

Speccing a Pet Tracker That Doesn't Need a Subscription

“Everyone ships always-on cellular because it's the obvious spec. It's also over-engineered for a pet that's home 95% of the time.”

The Renewal Notice That Made Me Build My Own Pet Tracker

“I'm paying a cellular subscription to confirm a cat is asleep on the couch.”

Where hardware specs meet API contracts — the room

“The hardware team ships every 18 months. The API team ships every two weeks. The capabilities the device announces are the only bridge between those two clocks — they're what lets the fast side move without breaking the slow side in the field.”