#prioritization

The Drop column: killing what you're attached to

“A backlog item you'll never build isn't free. It's rent you pay every planning cycle — re-reading it, re-debating it, re-deciding not to do it — forever, until you let it die.”

The Test column: a mockup is not evidence

“Polish is the most expensive disguise evidence ever wore. A thing can be beautiful, specified, and completely unwanted.”

The Build column is smaller than you think

“Build isn't where ideas go to get prioritized. It's where they arrive after they've already earned it everywhere else.”

The four-column ask: build, test, analyze, or drop

“You don't prioritize a feature. You prioritize the next action a feature has earned — and that's build, test, analyze, or drop.”

WSJF: Prioritize Like a Product Ninja!

“Alright, team, let’s talk prioritization. We’ve all been there. Staring at a backlog that’s longer than a CVS receipt, feeling the cold sweat of indecision. Do you tackle the big,…”