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Mars divests Whistle to Tractive — collar market state
“Empires don't sell off devices when the strategic value is rising. Mars's vertical-integration thesis just contracted — the empire that bought Whistle in 2016, AniCura in 2018, VCA in 2017 just let go of one of its data-feed legs. The empire is starting to look smaller from the inside than from the outside.”
Jul 29