#discovery

The Analyze column: the one everyone skips

“A well-evidenced problem with no solution is not a small task. It's a different kind of work — and building before you've done it is just a confident guess with a sprint attached.”

The Test column: a mockup is not evidence

“Polish is the most expensive disguise evidence ever wore. A thing can be beautiful, specified, and completely unwanted.”

The four-column ask: build, test, analyze, or drop

“You don't prioritize a feature. You prioritize the next action a feature has earned — and that's build, test, analyze, or drop.”