#consolidation

Mars Petcare — the food company that owns your dog's collar

“Pet wellness 'recommendations' that come from a company that also sells the prescribed food, runs the prescribing vet, and owns the analytics that 'detected' the need are not health advice. They're marketing channels. The conflict isn't subtle anymore.”

From eight device APIs to one entity domain model

“Eight APIs with eight definitions of 'user' aren't a portfolio. They're a billing engineer's nightmare. Consolidation isn't an aesthetic preference.”